New start. Again.

Hello Again, Internet. It’s Me, Your Favorite Serial Blog Starter.

I turned 39 a few days ago, which apparently triggered some sort of mid-life blogging reflex that I thought I’d successfully suppressed after my last three attempts. Four? Who’s counting, really. The graveyard of my abandoned URLs reads like a tragic poem of digital ambition.

But THIS time is different, I tell myself, as I set up yet another WordPress installation with the confidence of someone who definitely won’t abandon this after writing exactly two and a half posts. This time I have wisdom. I have perspective. I have a brand new theme that I spent four hours customizing instead of, you know, actually writing.

The beauty of being 39 and starting a blog is that I’m old enough to know better, but apparently not wise enough to stop. I’ve reached that sweet spot where I’m too old to be discovering myself through oversharing on social media, but too young to accept that maybe—just maybe—the world doesn’t need another blog about my thoughts on things.

But here’s the thing about turning 39 and starting another blog: I’ve finally embraced the absurdity. This isn’t about building an audience or becoming an influencer or changing the world one hot take at a time. This is about the beautiful, stubborn human refusal to learn from experience.

At least the theme looks nice.

-A